In 2021, to build awareness among Indian importers and consumers about U.S. wine and spirits, the U.S. Foreign Agricultural Service offices in New Delhi and Mumbai launched the "Alcoholic Beverage Market Promotion Program" that featured products from California wineries and U.S. craft distilleries, showcasing the wide range of premium U.S....
India’s Paul John Distillery Now Sells in 45 Countries
India is the largest consumer of whisky in the world. One company has made a global impact and here is their story. Paul John, has multiple million-case-selling brands to his name. Established in 1996, his company, John Distilleries, has grown to be a well known "Alcobev" company across the globe....
Scotch Whisky Association lobbies for reduced import duties
With sales of 140 million cases in 2011, “whisky” accounts for 60% of India’s enormous spirits market and is estimated to grow at around 15% in 2012, according to the UK-based Scotch Whisky Association. But UK-made Scotch Whisky’s share of the whisky category is just 1%. A major reason for...