Enter and Grow in India’s $4 Trillion Economy
India — now the world’s fourth largest economy (after the United States, China, and Germany) — is one of the most consequential growth opportunities available to Western companies today. With a fast-growing $4 trillion economy and a position among the top ten U.S. trading partners, India’s consumer, industrial, and government sectors actively seek premium American and European products and services.
But India rewards proper preparation. Market segmentation, partner selection, regulatory compliance, and cultural fluency are the difference between companies that thrive and those that flounder. Amritt has guided U.S. and European companies into India since 2003, with hands-on expertise across dozens of industries.
Why US Companies Choose Amritt
Many India market entry firms are headquartered in India and work outward. Amritt is different: we are an American firm that thinks like your leadership team. We understand U.S. corporate culture, board expectations, legal sensitivities, and risk tolerance — and we apply that lens to every India engagement.
Amritt is led by Gunjan Bagla, CEO, one of America’s foremost authorities on U.S.-India business. His credentials include:
- Author of Doing Business in 21st Century India (Hachette/Business Plus) — described by a Tata Group executive and board member as “a refreshingly simple book on a very complex subject”
- Harvard Business Review contributor — multiple published articles on US-India business strategy
- Executive educator — creator and instructor of the “India Business Readiness Workshop” at the California Institute of Technology (Caltech); and former Professor of Practice at the Thunderbird School of Global Management at Arizona State University
- Media authority — regularly quoted by the Wall Street Journal, New York Times, Financial Times, and Los Angeles Times; appeared on BBC TV, Fox Business, Bloomberg TV, and NPR
- Policy impact — led the successful campaign to establish a new Indian consulate in Los Angeles; Prime Minister Modi announced the decision in September 2024, and the consulate opened in January 2026, making California the only state in the world with two Indian consulates
- IIT Kanpur graduate (Mechanical Engineering); MBA with honors, Southern Illinois University. Global alumni leader, former President of PanIIT USA
Clients Who Trust Amritt
Amritt has advised some of the world’s most recognized organizations on India market entry and expansion, including:
Boeing·Bose·Cardiovascular Systems·Cisco·Danfoss·Digi-Key·HP·i-Health·Kongsberg Automotive·La-Z-Boy·LifeNet Health·LifeTime Products·Milbank·Nordic Naturals·Raytheon·Sawbones·Trijicon·Underwater Construction·Westinghouse Nuclear·The Wonderful Company
Industries We Have Served
- Consumer Products: personal care, home care, tree nuts, processed foods
- Defense and Security
- Electronics Distribution
- Furniture
- Industrial Goods
- Medical Devices and Diagnostics
- Nutraceuticals
- Pharmaceutical and Biopharmaceutical
- And many others — contact us to discuss your specific industry
Our India Market Entry Services
India Market Research
High-quality, customized India market intelligence — including primary interviews with channel partners and end customers in India, empirical data analysis, and competitive landscaping. Because India is as diverse as a continent, segmentation and phased entry are often critical to success.
Market Entry Strategy
We identify the optimal distribution channels for your specific product category, price point, and target geography within India — helping you avoid the costly missteps common among first-time entrants.
India Market Analysis
Is your product marketable in India? We assess market size, customer willingness to pay, competitive dynamics, and regulatory barriers through a combination of primary research and empirical data.
India Market Expansion
Already operating in India but not growing fast enough? We take a fresh look at your channels, pricing, positioning, and partnerships — and deliver concrete recommendations to accelerate growth and increase market share.
Sales Channel Establishment
We don’t just advise — we implement. Amritt helps identify, qualify, and establish the right distribution and sales relationships to operationalize your market entry strategy on the ground.
Key Go-to-Market Issues We Address
- Opportunity identification — Assess specific opportunities, risks, and competitive threats in your category quickly and cost-effectively
- Product portfolio selection — Determine which of your products are best suited for India’s price points, regulations, and consumer preferences
- Partner qualification — Identify and vet local joint venture partners, distributors, and strategic allies for sales, marketing, and distribution
- Operations setup — Choose the right Indian city or region for your business based on your industry, supply chain, and talent needs
- Regulatory compliance — Navigate FDI rules, product registration with Indian authorities, and packaging, labeling, and formulation requirements with in-market legal and regulatory specialists
- Human resources — Identify, qualify, and recruit in-market executives — without leaving the U.S.
Client Testimonials
“If you are considering entering the India market or expanding your presence there, I heartily recommend that you speak to Amritt and their seasoned team.”
“Having Familiarity with Amritt’s expertise in the Indian market, Flex was very satisfied with the thorough and insightful findings provided by the Amritt Team. Gunjan and his colleagues met with several top executives in Indian industry and government for the initiative and supplemented these interviews with extensive research in the relevant industry sector. Their work extended beyond the scope we had initially defined and actionable insights from Amritt’s recommendations now form the basis for our go forward strategy for Health Solutions in India.”
“Despite years of experience doing business, very few of us had ever conducted business with Indian companies, let alone even traveled to India. To help us get started on our journey, we enlisted the support of Gunjan Bagla of Amritt. Gunjan organized and personally led a one-day workshop, consisting of representatives from Sales, Marketing, Engineering, Operations, Finance, and Legal. I found it to be both useful and practical. Gunjan solicited feedback from the participants in advance regarding expectations, and all throughout the workshop, participants continued to ask lots of questions. Nothing was off-limits.”
“They did a terrific job on a market analysis to assist us in ranking the Indian market as a potential target expansion for our cardiovascular medical devices. Gunjan has amazing deep expertise on India and was able to paint a very vivid picture of both the opportunities and challenges of marketing our products in India in such a fast-changing country. Even amid wildfires raging near his home and office, he came through on every deadline and delivered impeccable customer service. I look forward to working with Gunjan again in the future!”
“We were impressed by their knowledge regarding the India market in regards to business development, marketing and sales. It is a very unique and evolving market so it is critical to have the local expertise of a team like Amritt’s. Gunjan led his team to complete projects on a timely basis and bring back useful and actionable insights.”
“Recognizing that India offered significant potential for sales growth, we engaged with Amritt to assist us in gaining a better understanding of the challenges and opportunities of doing business in India. Amritt significantly exceeded our expectations. They also gave us a broader perspective on the business culture of India and thoughts on how we might drive growth well beyond our current customer base.”
Frequently Asked Questions
Most India market entry consultancies are headquartered in India and work outward toward global clients. Amritt is an American firm. We think like U.S. executives, understand American board-level expectations, and translate India’s complexity into actionable strategy — without the cultural or communication gaps that can arise with overseas-only advisors.
We have deep experience in defense and security, medical devices and diagnostics, nutraceuticals, consumer products (including personal care, home care, tree nuts, and processed foods), industrial goods, furniture, electronics distribution and many other sectors.
We combine primary research — direct interviews with channel partners, distributors, and end customers in India — with secondary data analysis, competitive benchmarking, and regulatory review. We don’t rely on generic syndicated reports; every engagement is customized to your product, price point, and target segment.
Timelines vary by scope. A focused market assessment typically takes 6–10 weeks. A full go-to-market strategy with partner identification can take 3–6 months.
Yes. Partner selection is one of the most consequential decisions in any India market entry. We go beyond introductions — we conduct due diligence, assess financial stability, evaluate channel relationships, and help you structure agreements that protect your interests.
Yes. We help navigate Foreign Direct Investment regulations, product registration with Indian authorities (including for medical devices and nutraceuticals), and required changes to packaging, labeling, and formulation. We work with vetted in-market legal and regulatory specialists to ensure compliance.
Yes. We can help identify, assess, and recruit in-market executives — whether you need a country manager, a sales director, or a distributor relationship manager — without requiring a U.S. physical presence in India during the search process.
Costs depend on the scope, depth, and duration of the engagement. We provide transparent, customized proposals after an initial consultation. Contact us for a no-obligation discussion.
Yes. Many of our client relationships extend well beyond initial market entry. We assist with market expansion, distributor performance reviews, competitive repositioning, and new product launches as your India business grows.
Last updated: December 26th, 2025
