Client Challenge
The American business unit of a global multi-national was new to India and needed to quickly asses a multi-billion dollar opportunity in the energy sector.
Amritt-Client Process
An executive reporting to the CEO asked Amritt to prepare an initial field evaluation of the landscape, the key customer hot buttons, and to recommend the composition of a strike team to address the opportunity effectively.
Over a 12-week period, the Amritt India team scoped out selected India Utilities and their ecosystem, the competition; we also researched and prioritized key board members at the target government and private utility customers. We supplemented this work with Amritt’s internal knowledge-base.
One outcome was an actionable priority list to maximize the client’s executive visit to India. Working together with the client, we constituted a team of two C-level and three mid-level executives to fashion an India entry plan and we guided the first three visits by the client to India. We also recommended the first local hires.
Impact
The client’s trips led to a clear articulation of a Request for Proposal where the client could enjoy an even playing field against entrenched third-country competitors. Client retained Amritt for a follow-on project to flesh out an M&A strategy for India.
