Product innovation is the lifeblood of western companies. The percentage of revenues from recently-introduced products is often a key competitive differentiator. So is the percentage of research and development expenditure relative to revenue, or to gross domestic product, if comparing countries.
Yet, shorter product cycles, more complex designs, and the need to create innovative products for emerging economies have led smart companies to leverage talent in China and India for product development and research.
Western research and development executives are forced to make difficult choices between security of intellectual property, quality of employees, education levels of new hires, and control of schedules and resources.
At Amritt we are experts at resolving these seeming contradictions in the context of global innovation. As part of our Global Product Innovation Practice, Amritt guides outsourced product development initiatives at some of the most respected companies in the West as well as at some emerging companies. Amritt also helps create and manage outsourced research. And for companies that have (or want to set up) offshore subsidiaries for research and development, Amritt provides expert guidance in building “next practices” to advance the state of global innovation.
