India now accounts for almost one in every two bottles of whisky sold in the world. The country also recently leapfrogged France to become the world’s biggest market for Scotch according to a new article in the Financial Times of London India is also a major producer of whisky with...
Scotch Whisky Association lobbies for reduced import duties
With sales of 140 million cases in 2011, “whisky” accounts for 60% of India’s enormous spirits market and is estimated to grow at around 15% in 2012, according to the UK-based Scotch Whisky Association. But UK-made Scotch Whisky’s share of the whisky category is just 1%. A major reason for...
Wines gain in popularity in urban India
When I was growing up in India, wine was almost unheard of; most Indian used the term "wine" to also mean hard liquor such as rum or whisky. Even now, India's largest circulation newspaper carried a story about wine shops and talks mostly about scotch and such. But wine drinking...