Brown-Forman, the Louisville, Kentucky, maker of Jack Daniel's Tennessee Whiskey and Woodford Reserve, wants India to rank among the top ten markets for its Scotch whisky within five years, according to a Business Standard report. Its Scotch is produce by its Scotland subsidiary. Adip Agarwal, the company's global vice president...
Scotch Whisky Association lobbies for reduced import duties
With sales of 140 million cases in 2011, “whisky” accounts for 60% of India’s enormous spirits market and is estimated to grow at around 15% in 2012, according to the UK-based Scotch Whisky Association. But UK-made Scotch Whisky’s share of the whisky category is just 1%. A major reason for...