India is the largest consumer of whisky in the world. One company has made a global impact and here is their story. Paul John, has multiple million-case-selling brands to his name. Established in 1996, his company, John Distilleries, has grown to be a well known "Alcobev" company across the globe....
Indian Whisky Wins Global Award
India is the largest consumer of whiskies in the world. While scotches used to be the most valued brands, Indian distilleries such as Amrut, have improved product quality and expanded national and global sales in recent years. Now another hundred dollar whisky from India has won a global award. India’s John...
India's Whiskey in Demand Internationally
With production of whiskey from Japan and Ireland lagging behind demand, India's distillers are gaining. A 2014 Bank of America Merrill Lynch study found that India consumed 40 million gallons of whiskey, more than three times that of the U.S. Officer’s Choice, a low-cost label, is the world’s bestselling whiskey...