In an interview with the Economic Times, Roberto Grasso, India managing director of the Italian Ferrero Rocher brand of candies, outlined his company's growth and said that the company will double its investment to $256 million in the next few years. Ferrero entered India a decade ago, and: Has an...
Coca Cola, PepsiCo Introduce Low Calorie Portions in India
With Indian consumers becoming more health conscious, food manufacturers are offering portion control to keep calorie counts low. PepsiCo India has launched 150ml cans - the smallest in the domestic market. Coca-Cola offers 180ml cans across its beverages portfolio in addition to its 300ml cans."For consumers, it means the flexibility...
India’s Chocoholics Attract Duc d’O of Belgium
Belgian truffles made by Duc D’O are soon going to be available at India’s supermarkets. Chocolates imported from Belgium will face competititon from Lindt, Mars, Guylian and Ferrero Rocher. The latter brand rose from zero to the top three in India very rapidly, proving that there is plenty of room...