Expanding the nutritional value of its breakfast offerings, PepsiCo India, launched Quaker Oats Muesli. The product is available in two variants: the Fruit & Nut variant and the Berries & Seeds variant. Sonam Bikram Vij, associate director and Category Lead at Quaker, PepsiCo India, said, "This launch marks our entry...
PepsiCo Invests $71 million to Double Its Snack Business in India
PepsiCo India announced plans to invest $71 million over three years to set up a greenfield snacks manufacturing plant in India's northern state of Uttar Pradesh. The new investment plan aligns with PepsiCo’s goal to double its snacks business in the country by 2022. The project will entail 'backward integration'...
PepsiCo to Digitize Supply Chain in India
PepsiCo India is looking at using technology in both backward and forward integration and making it the cornerstone of its business. Ahmed El Sheikh, president and chief executive officer, said that the company has finalized a project which will digitize the total supply chain within PepsiCo India by digitally connecting...
India's Tata Launches Himalayan Mineral Water in U.S.
Kolkata-based Tata Global Beverages announced the launch of its premium natural mineral water brand 'Himalayan' in the U.S. market. Currently, Himalayan is marketed by subsidiary NourishCo, a joint venture between Tata Global Beverages and PepsiCo India, in Singapore and India. The company said that its mineral water brand "will now...
Coca Cola, PepsiCo Introduce Low Calorie Portions in India
With Indian consumers becoming more health conscious, food manufacturers are offering portion control to keep calorie counts low. PepsiCo India has launched 150ml cans - the smallest in the domestic market. Coca-Cola offers 180ml cans across its beverages portfolio in addition to its 300ml cans."For consumers, it means the flexibility...
PepsiCo to Leverage e-Commerce in India
Economic Times reports that PepsiCo India is planning to break into retail by selling selected premium snacks and drinks exclusively through e-commerce platforms in India. Vipul Prakash, VP for marketing at PepsiCo India, said, “We have a significant portfolio of high-end global brands which many Indian consumers are already familiar...