Burger King was yet to open its first outlet in the country, yet over 1,200 Indians had already pre-ordered the chicken, mutton or veggie versions of its Whopper sandwich for 128 rupees (just over $2) each. Online shoppers then collected their orders in a separate line when the store opened...
Coca Cola's Key to Success in India
The Turkish-born CEO of Coca Cola wrote a chapter in a new book about India. Here are some excerpts relevant to consumer marketers. Muhtar Kent had spent time in India as a boy. Learning by listening, watching "Even if you live and work [in India], you can never be entirely...
How companies are retaining top women staff
According to The Economic Times, foreign multi-national companies operating in India are creating networks for high-potential women executives as well as programs to nurture women within the organization for leadership positions. Companies want to retain women leaders, particularly at the mid-career level. According to the article women dropping out during...
Coca-Cola uses solar power to aid Indian communities
According to the Hindu Businessline, Atul Singh, president and CEO of Coca-Cola India grappled with a challenge many small town and rural retailers faced when visiting Uttar Pradesh during the summertime: It was difficult to supply ice-cold drinks due to the frequent power outages. Upon his return from the trip,...
Coca Cola to expand India market presence, invest $3 billion in India
Last week, Atlanta, Georgia based Coca-Cola declared that will invest an additional $3 billion in India through 2020 to further capture growth opportunities in the country’s nonalcoholic ready-to-drink (NARTD) beverage market. With this new commitment the Coca-Cola system now plans to invest $5 billion in India from 2012 to 2020....