According to the Hindu Businessline, Atul Singh, president and CEO of Coca-Cola India grappled with a challenge many small town and rural retailers faced when visiting Uttar Pradesh during the summertime: It was difficult to supply ice-cold drinks due to the frequent power outages. Upon his return from the trip,...
IKEA goes local for India and China
According to Reuters India, IKEA Chief Executive Mikael Ohlsson devoted much time to acquiring local knowledge of what consumers desire in their furniture, in order to give the company an edge. Through their accumulation of knowledge, they will accommodate to the needs of the cultural majority. "Most people don't really...