According to Reuters India, IKEA Chief Executive Mikael Ohlsson devoted much time to acquiring local knowledge of what consumers desire in their furniture, in order to give the company an edge. Through their accumulation of knowledge, they will accommodate to the needs of the cultural majority. "Most people don't really...
Ikea ready to invest in India after much thought
MUMBAI – Swedish retailer IKEA has applied to invest a total of $1.2 billion to open 25 stores in India, India's commerce ministry said Friday. IKEA plans to initially invest €600 million, followed by an additional €900 million to create a wholly owned subsidiary in India. The commerce ministry said...