According to the Hindu Businessline, Atul Singh, president and CEO of Coca-Cola India grappled with a challenge many small town and rural retailers faced when visiting Uttar Pradesh during the summertime: It was difficult to supply ice-cold drinks due to the frequent power outages. Upon his return from the trip,...
Coca Cola to expand India market presence, invest $3 billion in India
Last week, Atlanta, Georgia based Coca-Cola declared that will invest an additional $3 billion in India through 2020 to further capture growth opportunities in the country’s nonalcoholic ready-to-drink (NARTD) beverage market. With this new commitment the Coca-Cola system now plans to invest $5 billion in India from 2012 to 2020....