The Turkish-born CEO of Coca Cola wrote a chapter in a new book about India. Here are some excerpts relevant to consumer marketers. Muhtar Kent had spent time in India as a boy. Learning by listening, watching "Even if you live and work [in India], you can never be entirely...
Coca Cola to expand India market presence, invest $3 billion in India
Last week, Atlanta, Georgia based Coca-Cola declared that will invest an additional $3 billion in India through 2020 to further capture growth opportunities in the country’s nonalcoholic ready-to-drink (NARTD) beverage market. With this new commitment the Coca-Cola system now plans to invest $5 billion in India from 2012 to 2020....