A Unilever R&D team in India first developed and introduced the countertop product, which includes innovative four-stage germ kill technology, in Chennai, India in early 2005. PureIt became a grand market success in India, winning a Golden Peacock Innovative Product/Service Award and acclaim in UNESCO’s Water Digest. Unilever now sells the PureIt family of products in Brazil, Indonesia and Nigeria in addition to India.
Similarly, California-based Cisco Systems launched an entire new global business unit called Smart+Connected Communities from its Bangalore, India location, dubbed Cisco East. The smart building router was the first product developed by the team in Bangalore first for the Indian market but is now available globally.
View Complete Article by Amritt’s Managing Director, Gunjan Bagla, Published in Harvard Business Review
Last updated: December 26th, 2025
