Netflix will roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is rising. In March, the company tested a $3.63 monthly subscription for mobile devices in India, where data plans are among the lowest in the world.
According to Media Partners Asia based in Singapore, Hong Kong and India, mobiles constitute 88 percent of devices used to consume video. India’s online video audience reached 225 million in 2018, and analysts project that this number will double over the next five years to 550 million — a user base 67 percent larger than the entire population of the United States where the number of online video users stands at 227.5 million.
The company has produced more than a dozen original shows and movies for India, and currently has five more in the pipeline. “We’ve been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon, so we’re in it for the long haul,” Netflix chief content officer Ted Sarandos said.
Last updated: December 26th, 2025
