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ColourPop Cosmetics Debuts in India

ColourPop Cosmetics Debuts in India

Californian makeup brand, ColourPop Cosmetics, has made its debut in the Indian market through a partnership with Nykaa,  a leading India leading beauty retailers. The Seed Beauty-owned brand will be available on Nykaa’s online platforms and in its physical stores across the country.

The collaboration brings around 100 ColourPop products to the Indian market, spanning categories such as foundation, concealer, eye, and lip makeup. This strategic move aligns with ColourPop’s mission of offering high-quality, affordable luxury beauty products to a global customer base.

Laura Nelson, the Founder of Seed Beauty, expressed enthusiasm about the brand’s expansion into India, stating, “ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the U.S., and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks.”

This partnership represents a significant milestone for ColourPop Cosmetics, enabling the brand to extend its reach to the vast Indian market and cater to the growing demand for accessible, high-quality makeup products among Indian consumers.

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