The Body Shop India is poised for significant market expansion, aiming to introduce 100 additional brand touch points across the country by 2025. This strategic growth plan targets double-digit growth through venturing into Travel Retail, Beauty Specialty, and Quick Commerce segments, extending its current nationwide footprint of 200 stores.
Vishal Chaturvedi, Vice President of Retail & Operations at The Body Shop India, underscores India’s importance as a crucial market for the brand, attributing its consistent growth to the brand’s strong appeal and the significant market opportunities available in the country. The brand is focused on enhancing its omni-channel approach and exploring new, convenient formats to further solidify its connection with Indian consumers.
Aligning with its mission to positively impact society and the environment, The Body Shop India actively promotes sustainable practices. This includes initiatives such as its Activist workshop stores, a Recycling Program launched in 2019 to encourage customers to recycle product packaging, and powerful campaigns highlighting the role of women and community trade partners in India. Notably, the brand has collaborated with notable figures such as actress Diana Penty to emphasize its commitment to feminism and activism.
