Amway, sees India as a vital growth market and anticipates consistent double-digit expansion in the coming years.
Doug DeVos, Co-Chairman of Amway’s Board of Directors, emphasized the country’s significance and its role in shaping the company’s global business approach. Since entering India in 1998 and launching manufacturing operations in 2015, Amway has steadily strengthened its presence, with further expansion plans.
In an interview with CNBC-TV18, DeVos praised India’s dynamic market, noting that its evolving nature helps Amway refine its strategies. “India plays a huge role in our business, not just in terms of size but also in helping us become a better company,” he said. He added that Amway aims to consistently enhance its operations, ensuring sustainable growth and innovation.
Despite global economic uncertainties, including shifts in U.S. trade policies, DeVos remains optimistic about long-term market stability. “U.S. policy changes frequently, but we pursue free and fair trade, and over time, things tend to settle,” he stated. Amway continues to invest in India, focusing on manufacturing, research and development, and product diversification. DeVos emphasized that waiting for global stability is not an option, as dynamic markets require ongoing adaptation.
On the trade front, he expressed hope that a U.S.-India trade agreement could foster economic stability and boost business confidence. “Such agreements create avenues for growth, innovation, and investment,” DeVos remarked. He stressed the importance of regulatory reforms that align with technological advancements, urging policymakers to collaborate with industries to ensure relevant regulations.
India’s growing consumer base, entrepreneurial ecosystem, and evolving retail trends, position it as a key market for Amway’s future. With technological innovations transforming the direct-selling space, Amway seeks to leverage digital platforms to enhance customer engagement and distribution channels.
Further strengthening its footprint, Amway is keen to explore Ayurveda-based product offerings, capitalizing on India’s rich heritage in natural wellness. DeVos remains confident about the country’s trajectory, stating, “India will teach us invaluable lessons over the next five to ten years, and we’re excited to be part of its journey.”
With investments in manufacturing and product development, Amway is positioning itself to maximize opportunities in one of the world’s fastest-growing economies.
Last updated: December 26th, 2025
