British consumer goods maker Reckitt Benckiser, the world's largest condom manufacturer, is shifting its strategy in India to focus on women and rural consumers for its Durex brand. This change comes as India surpasses China as the most populous nation, despite low contraceptive use. The Indian government estimates only 10%...
Reckitt Benckiser to Enter e-Commerce in India
U.K.-based multinational consumer goods company Reckitt Benckiser plans to sell some of its premium products directly to consumers in India via the specific websites of its brands such as Dettol, Strepsils, Durex, Veet, and Harpic, among others. Reckitt Benckiser signed a partnership agreement with Gurugram-based logistics and supply chain company...
Reckitt Benckiser to Enter Health-Food Segment in India
Berkshire, U.K.-based Reckitt Benckiser, that specializes in health and home hygiene products, is keen to expand its consumer health business in India through acquisitions, said Rakesh Kapoor, the company's CEO. The consumer healthcare market in India was worth close to $4 billion in 2017 and is expected to reach $5...
India To Be Top Three of Reckitt Benckiser’s Markets
“We are a big business for the group and we are steadily climbing the rankings. We are not in top three at the moment but potentially we are among top five countries and we are very close to it... We will be there very soon,” said Nitish Kapoor, Reckitt Benckiser’s...
Interview with Rakesh Kapoor, Reckitt Benckiser’s CEO
Rakesh Kapoor, born in India, became the new CEO of Reckitt Benckiser Plc (behind brand such as Dettol, Disprin and Cherry Blossom) in August 2011. He was recently interviewed in the Indian magazine Business Today. According to him, when taking over the company as the new CEO, the main goal...
Foreign CPG firms gain market share in India
India's consumer market is growing rapidly both as a result of increasing population and increasing spending power by the population. Tens of millions of Indians join the middle class each year and are ready to spend on branded toilet soap, shampoo, laundry detergent and packaged foods. With the wind in...