Soft and Gentle, the UK’s fourth largest female deodorant brand in terms of market share was recently acquired by the British subsidiary of India’s Godrej Consumer Products Ltd (GCPL), for about $31 million. Adi Godrej, Chairman of GCPL, said, “Over the last few years, Keyline Brands (owned by GCPL) has...
Oral care market sees segmentation and new products
Colgate Palmolive India's Sensitive Pro-Relief Toothpaste was the latest launch in a series of actions over the last couple of years in India's Fast Moving Consumer Goods (FMCG) market, particularly in the fast growing personal care segment. While the company leads the market in oral care in India, Koushik Gupta,...
Foreign CPG firms gain market share in India
India's consumer market is growing rapidly both as a result of increasing population and increasing spending power by the population. Tens of millions of Indians join the middle class each year and are ready to spend on branded toilet soap, shampoo, laundry detergent and packaged foods. With the wind in...