According to a report titled 'Digital – The New Normal of Marketing' by the Confederation of Indian Industries and KPMG India, digital advertising, which accounted for 12.7 percent of total ad expenditure in 2016, is expected to reach $3.6 billion in 2020, growing at an expected Compounded Average Growth Rate ...
India's Digital Advertising Market Projected To Grow at 35%
According to an IAMAI-IMRB report titled Digital Advertising in India, the country's digital advertising market is projected to grow at a CAGR of 35 percent to reach $1.25 billion by the end of this year. Since 2010 this market has been growing steadily, in 2016 dollars: 2010-2011 -- $156 million 2012-2013 -- $320...