The newly appointed Adobe, South Asia, Managing Director, Kulmeet Bawa said in an interview with the Economic Times, "We took the e-commerce sector, which was a low-hanging fruit for us, and signed in the players like Flipkart, Snapdeal and other big names. We then started replicating the same model to...
India's Digital Advertising Market Projected To Grow at 35%
According to an IAMAI-IMRB report titled Digital Advertising in India, the country's digital advertising market is projected to grow at a CAGR of 35 percent to reach $1.25 billion by the end of this year. Since 2010 this market has been growing steadily, in 2016 dollars: 2010-2011 -- $156 million 2012-2013 -- $320...