Eric Garcetti, the former mayor of Los Angeles, just completed his first year as the U.S. ambassador to India after being appointed by President Biden. The lifelong Angeleno saw the ambassadorship as an opportunity to strengthen ties between the U.S. and the emerging economic superpower of India. Garcetti has a...
Nike Localizes Jerseys for India's National Cricket Team
Uniforms from Oregon-based Nike Inc will now adorn India's most revered sports stars. Based on feedback from athletes and data on the form and movement of today’s cricket players on the field, Nike has created a new and special ODI kit (jersey and bottoms) manufactured from 33 recycled plastic bottles each....
Promoting American Sports in India
When it is about popular sports played in India, the country there is almost only one game that matters in India, cricket. But when it comes to watching games on TV, other kind of sport becomes popular such as football, basketball, tennis, cycling or golf. According to Chitra Johri, Vice...
India wins World Cup Cricket after 28 years; Economic Bonanza follows
For the first time since the Indian economy liberalized in 1991, India won the World Cup in cricket, the game that is India's passion. By beating Sri Lanka in a thrilling finish at Mumbai's Wankhede Stadium, India won the trophy in a moment of joy for the entire country on...
Pakistan Leader to visit India over Cricket
March 2011 has been a busy month in India. We have had Warren Buffett and Sarah Palin make their maiden visit to this emerging economy. And now the Prime Minister of neighbor and rival Pakistan is suddenly traveling to Mohali to watch a cricket match. Pakistan is implicated in the...
India's Budget announcement, and World Cup games may overshadow Oscars telecast
Hundreds of millions of people in India will be glued to their televisions on Sunday night. But many won’t be watching the Oscars, even though musician A.R. Rahman (of Slumdog Millionaire fame) is a nominee for his score for 127 Hours. There are two competing activities that have Indians captivated....