Post

Nike Localizes Jerseys for India's National Cricket Team

Nike Localizes Jerseys for India's National Cricket Team

Uniforms from Oregon-based Nike Inc will now adorn India’s most revered sports stars.

Based on feedback from athletes and data on the form and movement of today’s cricket players on the field, Nike has created a new and special ODI kit (jersey and bottoms) manufactured from  33 recycled plastic bottles each. The clothes feature a dynamic fit using a four-way stretch fabric which allows the body to move naturally.

Nike ODI Kit

Apparel Resources reports that Nike’s Dri-FIT technology and Nike Pro Baselayer help regulate a player’s body temperature, and the laser ventilation holes and breathable engineered knit aid cooling during match time enabling players to stay focused on their game.

Cricket is the most popular sport in India which evokes a nationalist fervor in its fans across the country. India plays league matches as well international test matches and ODIs, which are One Day Internationals where the game is played for a limited number of overs.

 

Share

About Amritt

Who We Are

Small or big, your business will love our financial help and business consultations! We are happy when our clients are too… Actually, this is quite simple to achieve – because each time we help them in sorting out different accounting intricacies or save the day before filing the taxes, they are happy indeed! And so are we.   

We have over Twenty years of experience helping our clients succeed in India
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Blog
Page
Dictionary
Comparisons
Capabilities
India Business Guide
Services
Private
Speaking
Insights
White Papers
News
Newsletters
Clients
Case Studies
Companies In India
Webinars
Presentations
Industries