To fix the issue, the group recruited VizioHub, an internet consultancy. The goal was to set up their brand on the web that would pull-in more patients to the hospitals. Apollo wanted everyone concerned to know that here’s a group that covers every health need just-in-time and in the most professional manner. The vendor developed an interactive brand strategy including search engine optimization to bring prospects to the Apollo hospitals, creating a mother website in which the numerous independent hospital websites would be included, creating a provision for users to interact online with the group’s renowned specialists. The process results in 70 inquiries per day, of which 80 percent were international.6 . The website was recognized as an official honoree by Webby Awards 2006.
Apollo Hospitals – India Healthcare Market
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