Marketing Consumer Products and Services in India

Marketing Consumer Products and Services in India
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India’s $1.4 trillion economy is growing at near 9 percent and will have a middle class of 500 million by 2025. Today, India enjoys a youthful, rising middle class that increasingly demands American products and services.

Despite the immense opportunity that India presents, few American marketers understand what product, price and distribution changes are necessary for success in India. Amritt’s clients continue to profit handsomely from their India initiatives. The seminar speakers are Gunjan Bagla, acclaimed author of DOING BUSINESS IN 21st CENTURY INDIA and Managing Director of Amritt and Debu Bhatnagar, who has 30 years of consumer marketing experience in India and South Asia.

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