Men and women, young and old, are spending on cosmetics and personal care products like never before across India according to an article in Forbes India.
Just as diamonds became synonymous with love, buying quality skincare and haircare products is now seen as an extension of self-care, as Indians aspire to live better and experience joy and pleasure in the small moments of life.
“In metro cities such as Mumbai and Delhi, premium products with advanced formulations are highly favored, driven by higher disposable incomes and global beauty trends. Meanwhile, affordability remains key in rural areas and tier 2 cities, with traditional products still dominating, though modern branded goods are gradually gaining ground.”
The rise of social media, ecommerce and quick commerce has contributed towards this tectonic shift. Luxe to affordable, companies are targeting consumers with a vast catalog of offerings, across different hues, textures, price-bands and formulations.
Last updated: December 26th, 2025
