According to a new article published in January 2025
- The Indian nutraceuticals industry grew at 25% annually during the pandemic. Foreign Direct Investment (FDI) has also increased. It is expected to grow at a CAGR of 15% until 2028.
- The nutraceutical market in India is witnessing significant growth, driven by increasing health consciousness, rising disposable income, and urbanization. Consumers are seeking natural and safe alternatives to support their health and well-being.
India’s middle class consumers now believe in immunity-boosting supplements which has led to a significant shift in buying patterns and market behavior.
- Vitamin capsules, chewable tablets, and gummies are examples of the open-minded buying behavior of consumers of healthcare products.
- Preventive healthcare has become an important line of defense since the pandemic proving the nutraceuticals sector to be a strong economic partner to the people.
The nutraceutical market already occupies a 67% share in India, beating the pharma-dominated supplement market.
Last updated: December 26th, 2025
