Flexible packaging company Uflex Ltd., located in Noida, India, has created a 3-D seal for Nescafe instant coffee manufactured by Nestle India. The ‘Seal of Authenticity’ is an engineered tamper-proof brand protection / anti-counterfeiting solution that does not disturb the retail price coordinates. The seal, among several other features, comprises an innovative 3D reflective lens image using transfer technology, reports beveragedaily.com.
In a 2015 joint study by KPMG and industry body FICCI, consumer product counterfeitingwas estimated at $1.4 billion annually in India.
Ashok Chaturvedi, CEO of Uflex Limited said, “The Seal of Authenticity has imposed an insurmountable technology, application and process know-how barrier, in the brand protection arena. We have raised the bar of competition in the best interest of our clients.”
