In 2019, London-based Mubi will enter India’s growing and competitive streaming market as Netflix, Amazon and Fox’s Hotstar all continue to up their investments in the world’s second most populous nation.
Addressing a session at the ongoing Mumbai Film Festival, Mubi CEO Efe Cakarel said that 2019 is “when the company will begin its foray into South East Asia, starting with Malaysia, followed by India.”
Mubi bills itself as a “hand-curated” cinema service, offering a select 30 titles per month covering genres such as world cinema, arthouse, and film classics, among others. Each day a new film is added to the 30, while the oldest one is removed.
Cakarel explained that, in addition to world cinema, the Malaysia and India launch will also offer localized channels, “something we have never done before,” he said.
