In anticipation the 2019 general elections during April-May in India, Twitter, launched its Ads Transparency Center in India on March 11. This will allow everyone to view political ads with details such as ad spend and targeted demographics–both intended by the advertiser and actually delivered by Twitter.
No login or Twitter account will be necessary to access the Ads Transparency dashboard where people will be able to view ads that have run on Twitter within the last seven days from any Twitter handle. “If an ad is reported and taken down from Twitter, it will be archived within approximately 24 hours, and if the account is suspended, tweets will not be shown in the Ads Transparency Center, ” Twitter India said.
“We are making it clearer who is advertising Indian political campaign content on Twitter by including a visual label and disclaimer information on promoted content from certified accounts. This will allow users to easily identify political campaign ads and to know who paid for them,” Twitter noted.
Last updated: December 26th, 2025
