Having launched brands Innisfree and Laneige, South Korea’s Amore Pacific Group introduced its third brand Etude House in the Indian market exclusively through beauty retailer Nykaa.
“The Indian beauty market is growing by nearly 10 percent every year, and this fast growth is driven by millennial customers with increasing disposable incomes and growing interests in global beauty,” said AmorePacific’s group strategy unit head Lee Chang-Kyoo. “We see tremendous potential in India to support our goal of strengthening the experience of Asian beauty in the region.”
The company plans to expand e-commerce channels to increase its reach among millennial customers in the territory, communicating with Indian consumers through Instagram.
Last updated: December 26th, 2025
