New York-based Pepsico will launch dairy-based beverages in India under its other brands, including Tropicana. PepsiCo India Holdings Pvt. Ltd, is venturing into the Indian dairy market—one of the toughest for a foreign multinational to break into.
Deepika Warrier, vice-president (nutrition), PepsiCo India, said, that the company’s Quaker Oats brand ready-to-drink milk is a ” value-added, grain-based, fiber-fortified dairy beverage that is targeted to cater to the nutrition needs of breakfast.” The Quaker Oats+Milk, will be available in 6 ounce on-the-go cartons priced at 50 cents in India’s top cities and towns.
The company is also working on “fusions” (a mixed beverage with milk, fiber, fruits, and more), and Indian dairy-based products like chhaas (salted buttermilk) and lassi (sweet buttermilk) reports Livemint.
