The Netherlands-headquartered Randstad Group released its Employer Brand Research 2017 the world’s largest public opinion survey on employer branding. In India this year, the research captured the views of 3,500 respondents.
According to the survey results, Google India, has been named as India’s most ‘attractive employer brand’, followed by Mercedes–Benz India. Sector specific winners are Amazon India for e-Commerce, ITC Limited for FMCG and Philips India for Consumer and Healthcare.
Salary and employee benefits continue to be the top driver among the Indian workforce across all
profiles while choosing an employer, quotes SmartInvestor. This is followed by good work-life balance and job security. The survey also highlights that the Indian workforce prefers to work for companies operating in sectors such as IT (65%), followed by BFSI (63%) and retail & FMCG (62%).
