U.S.-based Paul Penders Botanicals, one of the first vegan beauty and personal care brands, launched in Dehradun, the capital city of the northern state of Uttarakhand in India.
Chief executive and founder, Paul Penders, who was present at the launch said, “I am ecstatic to be introducing Paul Penders Botanicals in India, an economy that is culturally enormously dependent on organic therapies and products since centuries. We hope for a great response in India since all the products are cruelty and chemical free.” Penders has inaugurated a new outpost in the Himalayas from where he said “we will be using the most amazing, pure crystal-clear water flowing from the Himalayan Mountains.”
Sargam Dhawan, CEO and director, Paul Penders Botanicals India said, “Through this venture, we aim to redefine vegan beauty standards in India, to better meet the needs and lifestyle of our potential consumers.”
The products of the brand draw inspiration from the founder’s grandmother’s 22-herbs concoction, which is the base material for every product, reports the Economic Times.
Last updated: December 26th, 2025
