Provo, Utah-based Nu Skin Enterprises, Inc., a multilevel marketing company, is currently facing significant challenges in customer and affiliate acquisition due to a tough macroeconomic landscape. Volatile foreign currency movements have also negatively impacted the company’s performance. The global macroeconomic situation is expected to remain difficult in the near term, as reflected in the company’s outlook for 2024.
The introduction of Mind 360, Nu Skin’s latest innovation, highlights its focus on the fast-growing brain health market. Additionally, Nu Skin plans to enter India, one of the fastest-growing direct-selling markets, to strengthen its customer base
