Nivea, a German personal care brand, owned by the Hamburg-based company Beiersdorf Global AG, launched a new campaign called #UnlockYourSparkle to introduce its limited-edition sparkle packaging for NIVEA’s Original Care Lip Balm. Featuring movie star Parineeti Chopra, the campaign urges women to fearlessly flaunt what makes them unique.
Conceptualized by DigitasLBi, the campaign features one story with six different endings. Chopra stars in the films and plays six characters, each of which brings alive the personality traits – bold, goofy, dramatic, geeky, poised, and creative – representing each of the six colors of packaging, red, green, gold, silver, pink, and purple.
