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L’Oreal to Increase Herbal Brands in India

L’Oreal to Increase Herbal Brands in India

French beauty products maker L’Oreal is contemplating strengthening its herbal portfolio in India. Speaking to Business Standard, Jean-Christophe Letellier, Managing Director, L’Oreal India, said, “We do have what we call ‘Champions of Nature’ in our portfolio. So, organic products under Body Shop or the Kiehl’s range of high-end products are all positioned on the “naturals” platform. Even conventional, mass-market products under Garnier use a high-degree of natural ingredients in them.

“We have a research & development center in Bangalore, which is working on formulations that marry conventional science and Ayurveda. Action on this front will grow in the future,” he added.

 

The Body Shop, by L'Oreal
The Body Shop, by L’Oreal

 

In the past five years, L’Oreal has invested nearly $200 million in manufacturing, marketing, distribution and R&D in India, and its revenues exceed $300 million,  making it a key market within the South Asia-Pacific region.

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