According to Chicago-based Internet Retailer‘s Global 1000 report, selling to consumers outside a retailer’s home market can be complicated due to language and cultural differences, and retailers were more likely to tackle issues that cropped up if they could see a clear cross-border demand for their goods.
A report by PayPal Holdings Inc. and U.K. research firm Ipsos MORI revealed that India is one of the fastest-growing nations when it comes to cross-border e-commerce. India’s online cross-border spending will jump 78% in 2016 to $14.6 billion from an estimated $8.21 billion in 2015, the firms project.