An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages, and search engine marketing were tied at 56% each. 46% opted for display advertising while mobile app and influencer marketing stood at 34% and 33% respectively.
The most popular social platforms were Facebook and Google, followed by Twitter, YouTube and Instagram. eMarketer predicts India will have more than 206 million social network users in 2016, with the growth rate expected to increase by 20% or more through 2017.
