In July 2019, two of the biggest brewers in the world will introduce non-alcoholic versions of their famous brands in India. Dutch-based Heineken will distribute its non-alcoholic Heineken 0.0 brand through its United Breweries facility, headquartered in Bangalore, and St. Louis, Missouri-based Anheuser-Busch will launch its zero-alcohol Budweiser 0.0 and Hoegaarden 0.0 brands throughout the country.
Competing with Coca-Cola and Pepsi, the zero-alcohol beer market is expected to grow as consumer tastes continue to shift from sugary sodas to alternative carbonated beverages. Shekhar Ramamurthy, managing director of United Breweries says, “There is a movement towards consuming less of carbonated sugary drinks and a need for non-alcoholic cold refreshment in a country like ours.” Strict laws that limit alcohol consumption, higher taxes on alcoholic
beverages, and changing consumer trends, specifically in the teenage market, have opened up opportunities for the zero-alcohol beer market in India.
Last updated: December 26th, 2025
