India’s middle class is big, and growing fast. Companies that sell to these consumers are growing at double digit rates. For new entrants, the country has many pitfalls.
Here the top four lessons we have learned for our clients over the years:
- Success in India comes through market segmentation
- Forget what you learned in China
- Find more than one partner in India, but do so carefully
- Don’t limit yourself to leadership with Indian roots
These are described in much more specificity in an article that appears on the Harvard Business Review today, click here for the entire piece.
Last updated: December 26th, 2025
