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Four Tips on Succeding in India's Consumer Market

Four Tips on Succeding in India's Consumer Market

India’s middle class is big, and growing fast. Companies that sell to these consumers are growing at double digit rates. For new entrants, the country has many pitfalls.

Here the top four lessons we have learned for our clients over the years:

  • Success in India comes through market segmentation
  • Forget what you learned in China
  • Find more than one partner in India, but do so carefully
  • Don’t limit yourself to leadership with Indian roots

These are described in much more specificity in an article that appears on the Harvard Business Review today, click here for the entire piece.

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About Amritt

Who We Are

Small or big, your business will love our financial help and business consultations! We are happy when our clients are too… Actually, this is quite simple to achieve – because each time we help them in sorting out different accounting intricacies or save the day before filing the taxes, they are happy indeed! And so are we.   

We have over Twenty years of experience helping our clients succeed in India

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