While the India Expert is mostly about helping Western executives to understand India, this post put the shoe on the other foot. It’s good to think about how others (including Indians) see us in America.
My friend, Lanie Denslow, Principal of World Wise Intercultural Training & Resources conducted a intriguing survey in 14 countries: Australia, Belgium, Canada, France, Germany, Ghana, Hong Kong, India, Israel, Namibia, Spain, Singapore, South Africa and Switzerland.
The most common responses are listed under each respective question:
- What do people need to know when starting to do business in the US?
- Americans seem friendly but don’t be surprised when there’s no follow up. No insult is intended. It isn’t about you. They are just busy.
- The market is big, diverse and complex.
- The clock is king. Being on time, sticking with an agenda is seen as a sign of respect and of being serious.
- Marketing is critical. You have to sell yourself, your product, you service.
- Meals are Business. Casual conversation may be limited. The focus will be on the deal.
2. What do people need to know when starting to do business in your country?
- Time. It is important to understand whether punctuality or flexibility is the norm. The answer varies.
- Respect local knowledge and experience.
- Don’t be a “Tall Poppy”. Be careful not to be seen as bragging when describing your product or service.
- Understand the hierarchy, titles and preference for formality.
- People want to get to know who you are. Be prepared for personal questions.
