With special pricing and discounts for festivals in India this month, e-commerce companies are expected to register transactions worth $1.7-$1.9 billion for the month of October alone, reports research firm RedSeer Consulting.

“These latest forecasts reflect the stronger-than-expected sales performance of e-tailers across categories,” RedSeer said. This news comes at a critical period for Indian e-tailers, as growth in the sector had slowed down over the last couple of quarters.

E-commerce companies have made significant investments in ramping up products on their platforms as well as delivery and logistics capabilities to ensure the operations run smoothly, reports businesstoday.