Coca Cola has expanded its beverage portfolio in India by the introduction of a milk-based flavored drink, VIO.
The drink has been developed specifically for the Indian palate at Coca-Cola India’s R&D center in Gurgaon with input from the R&D centers in Atlanta and Shanghai. Made from milk sourced from local dairy farmers, VIO has been formulated with a blend of saffron, pistachio and almond flavors in the ‘Kesar Treat’ and ‘Almond Delight’ variants. The product contains no preservatives and will be made available in 200 ml aseptic packaging reports Consumer Goods Technology.
The company’s entry into dairy is its next growth prospect after sparkling water and juices. Its portfolio currently includes Maaza and Minute Maid juice drinks, Kinley packaged water, Schweppes tonics and mixers.
