Cargill India started sales of its animal feed product in the northern state of Uttar Pradesh only last year, and has surpassed its target by almost 40%.
“After starting our animal feed business in Uttar Pradesh, we had clocked average monthly sales of 250 tons against our initial target of 180 tons,” Cargill India Private Limited chairman Siraj A. Chaudhry told Business Standard. “Since Uttar Pradesh is predominantly agrarian, it has large untapped potential in dairy and poultry sectors. Besides, agro processing industries are needed to cut down on wastage and pilferage in the post-harvest phase,” he emphasized. Cargill is engaging with farmers through interactions, visits and education to win their trust and introduce them to the organized animal feed space, he said.
Currently the company has 70 distributors in the western part of the state, and it plans to expand its reach to the eastern and central regions of the state as well to realize its target of 600 tons.
The company has a dairy feed plant in the state of Punjab, which together with neighboring state Haryana constitute the largest markets for Cargill India at present.