Canadian luxury mobile handset maker Mobiado has allied with premium multi-brand electronic retailer Mihaus to enter the Indian market. Mobiado handsets are priced anywhere between $500 and $20,000.
Mobiado was founded in 2004 in Vancouver by Peter Bonac. It has a full keyboard, encrusted with sapphire crystal buttons and sells under 100,000 units annually. Mihaus, founded by Naveen Rao, Managing Director of Navshiv Retail, will retail and service the brand in India. Charu Makin, National Head, Sales & Marketing, Mihaus, said Mobiado has entered into a 10-year exclusive partnership with the company. “One of the biggest glitches with high-end brands was that there were no adequate post-sale services. We will address the service aspect also besides the distribution”.
“The new generation is willing to spend money on high-end devices that are not just aesthetically good but also don’t compromise on the functionality,” she said, adding the target market for the brand is in the 21-45 year age bracket. Mobiado will compete with brands such as Nokia’s Vertu, Tag Heuer Meridiist, Lamborghini, Armani and Dior handsets.
