Burger King made an entry into the Indian market last November in a joint venture with Everstone Capital, and it opened 12 outlets in the National Capital Region and Mumbai.
During the course of this year, more outlets will be opened in Bangalore and Punjab, said Rajeev Varman, CEO of Burger King India. Other markets under consideration for later expansion are Chennai and Hyderabad.
In an interview with Economic Times, Varman further stated that 50% of their menu offered vegetarian options, and this category contributed to 50% of their total sales. Among new initiatives undertaken by Burger King in India was one that promoted women in their system. “If you walk into any Burger King restaurant, you can see the lady employee wearing a badge which reads ‘Queen at Burger King.’ It is not just a badge but it means providing equal opportunities to women, respecting them and protecting their rights at the workplace. I am personally very much attached to this initiative,” he added.
