The Dutch family-owned baking company Zeelandia, has entered into a joint venture with Fine Organics which has been Zeelandia’s distributor in India since 2001. Fine Zeelandia will be based in Mumbai and it will cater to customers throughout the country, as well as in Sri Lanka, Bangladesh and Nepal.
The company plans to produce locally using local ingredients wherever possible. Within its first year of operation, Fine Zeelandia will also prepare a fully equipped production site for bread and patisserie mixes, Carlo release agents, Finagel cake gel and Paletta jellies.
According to Zeelandia CEO Roelof Krist, the joint venture fits seamlessly into Zeelandia’s strategy. “We want to strengthen our global position through local partnerships and local production. We’ve already established a permanent local presence in China, Brazil, Russia, South Africa and Turkey. India is a logical next step: it’s a huge growth market, especially for confectionery but increasingly for bread as well.”
Matthijs Spiering, Zeelandia’s international commercial manager said, “Because Indian consumers have become more internationally influenced, a number of Western-style bakery ingredients have become popular among Indian, including multi-cereal bread mixes, muffin mixes, fondant and special fruit fillings and glazes.”
- Zeelandia pastries
